Sunday, 8 July 2012

Katy B - Nike Training Club Live

Katy B starred at the first Nike Training Club Live Festival on Saturday 7th July at Old Billingsgate hospitality venue in the City Of London.   According to many posts and comments the event was a fantastic success and it was all free.  Yes, free!   The free Nike Training Club events employ instructors and master trainers so that women can exercise to the level of fitness they require.  There are no targets or limits: make yourself whatever you want to be.   The Billingsgate event also featured massage, nutritionists and Yoga.   To help create a feeling of wellbeing and serenity, Nike arranged for fifty tall flowing palms to be arranged around the venue and supplied all of these on hire.   There was plenty of manpower available to help locate the plants around the building and the efficiency and speed at which these guys worked was outstanding.   If the country was run by these guys it would be so efficient.    Well done to all who took part. This event was arranged by who specialise in bringing brands and consumers together through brave, innovative experiences. Their approach is Brand Inspiration; to inspire anticipation before the experience, inspire interaction with the brand, and inspire conversation and buzz long after the experience has finished.

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