Thursday, 8 May 2014

Tough truck!

Iveco commercial vehicles regularly take part in the Dakkar rally just to show how tough they are!   This model was on display at the NEC's CV show 2014.

I've often wondered where the name Iveco comes from as it doesn't really roll off the tongue:  Iveco is an acronym for Industrial Vehicles Corporation, an Italian industrial vehicle and bus manufacturing company based in Turin, Italy, and entirely controlled by CNH Industrial Group. It designs and builds light, medium and heavy commercial vehicles, quarry/construction site vehicles, city and intercity buses and special vehicles for applications such as firefighting, off-road missions, the military and civil defence. The name IVECO first appeared in 1975 after a merger of Italian, French and German brands.

CEI's Exhibition stand at the CV Show 2014

CEI's Exhibition stand at the CV Show 2014

The stand designs at the NEC's Commercial Vehicle Show are usually clean, simple and functional.   CEI exhibitions decided to jazz up their stand and symbolize the ruggedness of the Iveco truck with some rocks.   The thing is, the rocks that would be needed are quite sizeable and installing real rocks that size would be interesting to say the least.   CEI used our artificial rock hire service and managed to recreate a small part of the Dakkar terrain in Birmingham.

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